Our Team

Maxine Clark
MaxineClark

Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide. Cumulative sales have exceeded $5 billion and over 140 million stuffed animals have been sold world-wide. In June 2013, Maxine stepped down from her Chief Executive Bear role to apply her entrepreneurial skills to her passion for improving K-12 public education and encouraging and investing in women and minority entrepreneurs such as Goldie Blox, myEDmatch.com, Wondermento and St. Frank. Her newest addition to our education community is Blueprint4SummerSTL, an easy to use FREE app that assists ALL families in navigating best-fit summer programs for their children. Maxine is also a Managing Partner of Prosper Women’s Capital, a St. Louis based fund created to invest in women owned businesses in the St. Louis area and a member of the Board of Advisers of Lewis & Clark Ventures, a St. Louis based private equity firm.

In 2008, Maxine Clark was named one of The 25 Most Influential People in Retailing by Chain Store Age; in 2006, she was inducted into the Junior Achievement National Business Hall of Fame. Maxine was named one of the Wonder Women of Toys by Playthings magazine and Women in Toys, and was also one of the National Finalists in Retail for the Ernst & Young Entrepreneur of the Year 2004. In 2005, the National Association of Small Business Investment Companies made Build-A-Bear Workshop Portfolio Company of the Year; it was named one of the International Council of Shopping Centers “Hottest Retailers of 2004” and the Retail Innovator of the Year for 2001 by The National Retail Federation. In 2014 Build-A-Bear Workshop was named to the FORTUNE Best Companies to Work For® list for the sixth year in a row.

In addition to her seat on the Build-A-Bear Workshop Board, Maxine is a member of the Board of Directors of Footlocker, Inc. and Gymboree. Maxine serves on the Board of Trustees and the Executive Committee of Washington University in St. Louis as well as the Board of Directors of Beyond Housing and Parents As Teachers. Maxine serves on the national Board of Trustees of Teach For America and the local St. Louis regional board, the National Board of Donorschoose.org and the KETC Channel 9 – PBS Board of Directors where she is Board Chair. She and her husband Bob Fox are founding donors of KIPP Inspire Academy and Maxine is the former chair of the charter school advisory Board of Trustees. She is also a member of the Committee of 200.

Maxine is a graduate of the University of Georgia, and holds an Honorary Doctor of Laws degree from Saint Louis University. In 2006, she published her first book “The Bear Necessities of Business: Building a Company with Heart”.

As a child, Maxine’s favorite summer activity was art because it allowed her to take her creative talents to a new level. When she was old enough, she became a counselor at an art camp and loved every minute of it. She is working hard to make sure that children in St. Louis experience learning gains in summer rather than learning loss, have the opportunity to take their creative talents to new levels as well, and above all, have fun!

Allie Cicotte
AllieDeSmet

Allie Cicotte serves as the Programs Manager for the Clark-Fox Family Foundation and Project Manager for Blueprint4SummerSTL. She graduated from Truman State University in 2011 with bachelor’s degrees in German and Spanish. Allie then joined Teach for America where she taught Kindergarten-8th grade Spanish, and then transitioned to teaching Kindergarten. While teaching, she loved working with students directly, integrating innovative approaches alongside traditional classroom curriculum, and learning new things about the educational landscape both nationally and in St. Louis.

During this time, she also got involved with a local non-profit organization where she serves on the Board called The Disruption Department. The Disruption Department is developing a pipeline for high-tech talent in St. Louis by offering the opportunity for every student in St. Louis to become a Maker. To be a Maker is to be a problem solver, a critical thinker, a techie, and one who appreciates the process of creating a prototype, testing, and implementing feedback into your design is just as important as the final product.

She saw a bigger opportunity to support families, schools, and students through work with The Clark-Fox Family Foundation. In her role as Programs Manager she seeks to create products and programs designed to create better experiences for all constituents, higher engagement, and successful children in the community.

As a native St. Louisan, Allie participated in a variety of summer programs throughout her childhood. Some of her favorites included taking summer classes at the local community college, swimming camp, and drama and theatre camps. She is excited for other St. Louis children to experience the wide variety of summer programs that St. Louis has to offer, to discover a passion, and stay engaged during the summer months!

Zasmine Johnson
ZasmineJohnson

Zasmine Johnson, a native of St. Louis, serves as Assistant Programs Manager working with the Blueprint4SummerSTL program. She received her bachelor’s degree in Health Science with a minor in Human Development and Family Studies from the University of Missouri-Columbia where she also obtained a master’s degree in Public Health. She worked as a peer advisor within residential life providing guidance to freshman managing the transition from high school to college. She interned as a summer job coach for Paraquad helping high school students with disabilities gain independence through workplace training for job skill development. Zasmine previously conducted state-wide teen pregnancy prevention trainings and developed LGBTQ-focused inclusivity and cultural competency trainings as an adolescent health educator for the State of Missouri. She also was a lead child development teacher and volunteer soccer coach for the YMCA.

Licensing Blueprint4Summer

We’d love to connect if you’re interested in bringing Blueprint4Summer to your city for 2019 and beyond. We currently operate in other cities with a software license. We are excited to learn more about your region, and discuss how to bring Blueprint4Summer to you! Please contact us at allie@clark-fox.com to learn more.

In the News

  • Ladue News: New App Connects St. Louis Kids to Summer Camps

    Ladue News: New App Connects St. Louis Kids to Summer Camps

    Local schoolchildren get about three months of summer vacation, but St. Louis’ Maxine Clark believes learning should not stop just because school lets out for the summer. To help St. Louis parents plan for their kids’ summer weeks, Clark recently founded an app and website called Blueprint4SummerSTL. The app and website launched in February, and... Read more »Read More »
  • St. Louis Public Radio: Looking for summer activities for kids? A new website could help

    St. Louis Public Radio: Looking for summer activities for kids? A new website could help

    What are kids doing when school’s out for the summer? A new app will make finding summer camps, classes and activities easier for parents. “Blueprint4Summer is actually a technology tool that has been created to help aggregate all of the information about summer programs that exist in St. Louis, Missouri,” app funder and Build-A-Bear Workshop... Read more »Read More »
  • Introducing Blueprint4SummerSTL

    Introducing Blueprint4SummerSTL

  • United Way of Greater St. Louis: Blueprint4SummerSTL: Your Go-to Summer Camp Resource

    United Way of Greater St. Louis: Blueprint4SummerSTL: Your Go-to Summer Camp Resource

    Temperatures are slowly on the rise, making it the ideal time to start thinking about summer. Make this summer a valuable and memorable one with a camp experience that fosters your child’s growth and development, contributes to their independence and confidence, and helps them connect with other youth their age. Here to take some of... Read more »Read More »
  • Quiz: Which St. Louis summer program is right for your child?

    Quiz: Which St. Louis summer program is right for your child?

  • KPLR 11: App helps find best summer activities for kids.

    KPLR 11: App helps find best summer activities for kids.

    MARYLAND HEIGHTS, MO (KPLR)- Busy parents have a service to help find their children fun activities for the summer. Knowing what to look for and where to start can be time consuming. Fortunately, there’s an app for that. Maxine Clark and Allie DeSmet created and manage Blueprint4SummerSTL. It’s a free online resource that provides parents... Read more »Read More »
  • Fox 2: App helps parents find best summer activities for kids.

    Fox 2: App helps parents find best summer activities for kids.

    ST. LOUIS (KTVI) – Busy parents have something else to their already crowded plates: finding summer activities for their children. Knowing what to look for and where to start can be time consuming. Fortunately, there’s an app for that. Maxine Clark and Allie DeSmet created and manage Blueprint4SummerSTL, a free online resource providing parents access... Read more »Read More »
  • KMOV: Blueprint4SummerSTL

    KMOV: Blueprint4SummerSTL

    We get some tips on finding great local summer camps for kids. See more at: http://www.kmov.com/great-day-st-louis/Blueprint4SummerSTL–294697681.html#ixzz3UftoUFaoRead More »
  • PBS – Stay Tuned : Summer Learning

    PBS – Stay Tuned : Summer Learning

    The weather outside is frightful, but summer is right around the corner and many parents are already planning activities for children during summer break. This week we are taking a look at summer learning and Maxine Clark joins us to show an innovative way to find the best summer programs in St. Louis so Stay... Read more »Read More »
  • St. Louis Jewish Light: A beary nice app.

    St. Louis Jewish Light: A beary nice app.

    Build-A-Bear founder Maxine Clark has spearheaded and helped fund a new endeavor for St. Louis parents. It’s a free app called Blueprint4SummerSTL, which provides mobile access to summer camps and events in the St. Louis area so parents can more easily plan summer activities for their kids. Blueprint4SummerSTL currently has more than 1,000 summer sessions... Read more »Read More »
  • St. Louis American : Blueprint4SummerSTL links students with fun and learning during school off season.

    St. Louis American : Blueprint4SummerSTL links students with fun and learning during school off season.

    Summer vacation is something most students dream about, but when it comes to mapping it out it can be more of a nightmare for moms. “Over the years I’ve spent countless hours online and playing phone tag trying to find a solution for my son,” says Naretha Hopson, a busy mom. It’s a story Maxine... Read more »Read More »
  • Show Me St. Louis : Blueprint4SummerSTL helps parents plan summer.

    Show Me St. Louis : Blueprint4SummerSTL helps parents plan summer.

    We are looking to provide programming options in St. Louis for the summer that enhances the 360 degree child,” said. Maxine Clark. “We want them to discover their passion and to do something that makes them smile every day.” Clark is applying the acumen and savvy that aided her in growing Build-A-Bear Workshop into a... Read more »Read More »